My 2 Cents on Selling User Experience
Erik works with Clarity’s creative team to provide interactive and innovative technology solutions. Erik's unique skill set helps bridge the gap between Clarity’s creative and technical teams. His experiences cover a vast range of creative and technical ground, which he has brought to bear for verticals ranging from entertainment to pharmaceuticals. Erik is a DZone MVB and is not an employee of DZone and has posted 8 posts at DZone. View Full User Profile
Over the past couple of months a handful of our clients have been
interested in learning more about our creative process and how user
experience affects the culture of our organization. So along the way I
have compiled a deck of slides and thoughts on what user experience
means to Clarity. 
These slides are partly inspired from trends I’ve gathered from around the industry and partly based on how Clarity embraces user experience to sell software solutions. I would like to give credit to Whitney Hess and her blog “pleasure & pain” as it continually serves as a great source of inspiration.
The Slides
In short, my slides try to answer the following questions:
- What is / isn’t User Experience?
- What does User Experience mean for business organizations?
- What are some Practical steps for embracing UX as a culture?
You
can view them inline below, but I would encourage you to download the
power point file as it contains notes that make the otherwise stark
slides make sense.
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